Gim, Tae-Hyoung Tommy, Jeongseok Choi, Byung Su Kang, and Kwang Sik Yang. A review on the process of identifying a city brand slogan and power brand assets: a case of Daejeon, Korea. International Review for Spatial Planning and Sustainable Development. (Accepted)

The above article is partially based on the research project of "Daejeon City Marketing Long-Range Masterplan Construction", which was funded by Daejeon Metropolitan City. A substantial part of the research was done by Seokgil Jang, Juri Kim, Haurin Lim, and Minkyoung Yoon among other IPL members.

For a full list of journal publications, go to: 연구업적(PUBLICATIONS) > 학술지(Academic Journals).